Location Services & Mobile Engagement

Bridge the digital/physical gap with location analytics, wayfinding, and proximity campaigns. Engage employees and customers in new ways.

Boost Customer Engagement and Loyalty

Infuse your mobile app with location-based features to improve visitor engagement. Deliver indoor mapping, turn-by-turn directions, venue-specific content, and proximity-based notifications to mobile app users during their visits.

 

Mobile Engagement

Venues come to life with location-aware mobile apps that provide indoor turn-by-turn navigation, contextual marketing, and a personalized guest experience.

There are over a billion smartphones in the world today, which enable users to access the web wherever they happen to be – retail stores, hospitals, resort hotels, airports, stadiums and convention centers. The impact of anywhere, anytime access to the Internet can have a considerable and lucrative impact on indoor enterprise venues. In fact, the U.S. Environmental Protection Agency estimates that we spend 90% of our time indoors. Inspired by these technology-enabled consumers, public venues are offering mobile apps to engage with customers. However, these efforts do not often produce a return on investment because they’re simply mobile-friendly versions of an enterprise web site. The first wave of enterprise mobile apps generally failed to take advantage of technologies that personalized the experience of consumers based on who and where they are. And when they did take advantage of location, they ceded control of their data to third-party vendors. Your next-generation mobility efforts require apps that personalize the consumer experience based on identity and location. It’s essential to offer an omni-channel experience that engages them in a contextually relevant manner – from home to the public enterprise venue.

Watch how businesses win with Aruba Mobile Engagement